Why it’s essential to keep your company’s online digital profile up to date
This is a guest article for Hedron Partner Brokers, shared by Brand Brown.
In today’s digital-first world, your company’s online presence is often the first (and sometimes only) impression clients or potential clients have of your business. It’s the first place someone will go to check out your business - and accessible anytime, anywhere, from the phone in their pocket.
Hedron Network’s trusted marketing partner Brand Brown works with a number of network Partner Brokers to help manage their digital assets. Robert Brown shares his top tips to ensure your business shines when it comes to anything digital.
First impressions count, and here’s why…
When someone searches for your business, your digital footprint (your website, social media profiles, online reviews and directory listings etc.) form an immediate first impression. Customers expect companies to be accessible online, with opportunities to interact.
When your website features recent blog updates, achievements, testimonials and your social media platforms showcase consistent activity, it builds confidence that your company is active and engaged. For example, if a potential client sees your last blog post is three years old or your "latest news" page is out of date, it doesn’t exactly look current.
Another bonus is that search engines favour websites and profiles that are frequently updated with fresh, relevant content. Regular updates improve Search Engine Optimisation, making it easier for potential new customers to find you online. Incorporate updates like case studies or blogs to maintain visibility on search engine results pages.
For many job seekers, your website is their first port of call. A website that showcases your company culture, achievements and opportunities is critical to attracting top talent. Make sure careers pages and LinkedIn profiles with job openings are up-to-date.
Top tips to keep your digital profile fresh and relevant
- Commit yourself to regular updates – whether that be posting news, achievements and relevant insights on social media and blogs. By keeping your company’s digital profile current, you stay ahead of the competition, maintaining an online presence.
- Check your website quarterly for outdated information or broken links.
- Update imagery, such as team photos, banners, and branding elements, to stay modern.
- Communications have become much more visual and it’s frightening how quickly a digital brand can date, so make sure you bring your brand to life! Ensure your brand messaging is clear, consistent, professional and on-point.
- Monitor review sites and social channels, responding promptly to feedback - positive or negative.
- Use analytical tools to understand what’s working and refine your strategy accordingly.
Too busy to think about all of this?
While it’s essential for growth, creating, writing and distributing communications can pull key individuals and business owners away from their primary roles.
Every broker is unique, and we understand that one size doesn’t fit all. Brand Brown provides a wide range of marketing, design and communication support to businesses every day. Whether that means running your social media strategy, keeping your website up to date, creating and sending out newsletters, writing press releases, designing your client documents, being brand guardian, creating adverts, managing your online reputation or anything else you put under the marketing banner… consider it DONE.
Visit the Brand Brown site here to learn more about how Brand Brown help other brokers and how they can help your business.